tag:blogger.com,1999:blog-24263882081174038682024-03-13T05:29:26.090+01:00A WINDOWThis blog is intended to provide tips for those market research executives that carry out fieldwork in Spain.
This blog is develop by A WINDOW. A Window specializes in online and offline services for qualitative research.A WINDOWhttp://www.blogger.com/profile/17183072220222948452noreply@blogger.comBlogger24125tag:blogger.com,1999:blog-2426388208117403868.post-62491456272480079602013-12-05T16:17:00.000+01:002013-12-05T16:17:29.120+01:00How to bring on new research suppliers: Part II
Article Abstract
In the second installment of a
two-part series -see first part below-, the author follows up his advice for client-side researchers
selecting new research partners and discusses how to bring the supplier into
the fold and manage and monitor the relationship.
In my first article (see below), I shared the selection process
I used to bring on new research partners during A WINDOWhttp://www.blogger.com/profile/17183072220222948452noreply@blogger.comtag:blogger.com,1999:blog-2426388208117403868.post-69755865484335917012013-12-05T16:09:00.001+01:002013-12-05T16:09:49.169+01:00How to bring on new research suppliers: Part I Article Abstract
In the first installment of a
two-part series, the author draws on his years of client-side experience to
walk readers through his process of selecting a new research supplier. The
second installment will address onboarding.
In my former role
as consumer insights leader, there were several times when we brought on new
suppliers (usually referred to as partners) and I'd A WINDOWhttp://www.blogger.com/profile/17183072220222948452noreply@blogger.comtag:blogger.com,1999:blog-2426388208117403868.post-20419593490971942662013-06-07T13:37:00.000+02:002013-06-07T13:43:24.646+02:00Tips from a traveling moderator: facility faux pas and fantastic finds
Article Abstract: Moderator Gwyn Gibbs offers
advice on how qualitative research facilities can improve to be more
accommodating to moderators, clients and respondents.
As a qualitative moderator coming off of a 24-city tour - visiting 24
facilities in under three months - I saw the good, the bad and the ugly
in research facilities across the country. Based on my experiences, here areA WINDOWhttp://www.blogger.com/profile/17183072220222948452noreply@blogger.comtag:blogger.com,1999:blog-2426388208117403868.post-24025658764235094552013-06-07T11:51:00.000+02:002013-06-07T11:51:56.696+02:00Creative consumers are a good thing, really
This insight,
written by Bryan Urbick, explores the grounds in which consumers’ creativity can
really help to produce innovation in design.
I can
still hear the voices, trying to persuade us against our idea.
In the
mid-1990s when we first decided to progress with some new research methods we
had developed, tested and refined, we had a few pushbacks. Stated simply, the
methods involved A WINDOWhttp://www.blogger.com/profile/17183072220222948452noreply@blogger.comtag:blogger.com,1999:blog-2426388208117403868.post-47277477474485931472013-02-22T17:09:00.000+01:002013-02-22T17:15:32.816+01:00El primer Grupo de Discusión. Impresiones
IMPRESIONES SOBRE LA PARTICIPACIÓN EN UN GRUPO DE DISCUSIÓN (Spanish Only)
Si alguna vez se ha preguntado cómo es participar en un grupo de investigación de mercado, le gustará ver que dicen los que ya han participado. En este vídeo los asistentes a un grupo de discusión cuentan sus vivencias sobre la experiencia de haber participado en un estudio de mercado organizado por "A A WINDOWhttp://www.blogger.com/profile/17183072220222948452noreply@blogger.comtag:blogger.com,1999:blog-2426388208117403868.post-63516962435683730282012-11-28T16:48:00.000+01:002013-02-22T17:15:58.006+01:00The face-to-face interfaceThis article, written by Stephen Turner, details the benefits unique to face-to-face research, including group bonding
and access to nonverbal cues and metadata.
The Internet has,
in a few short years, redefined our abilities to reach diverse segments of
people where they live and work either as a batch or real-time process. Thanks
to consumer-level proliferation of broadband connectivityA WINDOWhttp://www.blogger.com/profile/17183072220222948452noreply@blogger.comtag:blogger.com,1999:blog-2426388208117403868.post-88951575680786760072012-04-19T22:47:00.000+02:002013-02-22T16:05:07.037+01:00How Simultaneous Interpreting Can Best Communicate Meaning And Nuance In Foreign-Language Focus Groups
Research practitioners know the impact that interpreting can have on work. Poor interpretations can give clients the wrong impression as to what they are hearing and its significance. More importantly, if the QRC is not acting as the moderator nor speaks the group’s language, he or she can also be misled by inaccurate interpreting, which can skew the QRC’s final report. Thus, it is A WINDOWhttp://www.blogger.com/profile/17183072220222948452noreply@blogger.comtag:blogger.com,1999:blog-2426388208117403868.post-59708855835993177032012-03-28T16:56:00.000+02:002013-02-22T16:00:34.913+01:00Sustainability of the Spanish Public Healthcare System
At present, Spain is undergoing rapid changes to streamline its economy and reduce its deficit. The effects of these changes affect not only the man in the street but also the pharmaceutical industry. This article describes some of the changes that are likely to happen and comments on the potential implications that they may have on patients.
The economic crisis in which Spain finds A WINDOWhttp://www.blogger.com/profile/17183072220222948452noreply@blogger.comtag:blogger.com,1999:blog-2426388208117403868.post-19404086687981621732012-03-28T16:40:00.000+02:002013-02-22T16:24:02.181+01:00AN INTERNATIONAL MARKETING RESEARCH CHECKLIST (*)
Checklists help with major undertakings such as moving across county or preparing for a long vacation. A checklist could be equally helpful for a global marketing research project. This article provides a checklist for such an endeavor.
Have you ever moved across the country with a professional moving company, or taken a long vacation and consulted with AAA or a travel agent? Often,A WINDOWhttp://www.blogger.com/profile/17183072220222948452noreply@blogger.comtag:blogger.com,1999:blog-2426388208117403868.post-88947485237227291072011-11-04T17:48:00.000+01:002013-02-22T16:06:34.609+01:00QRCA 2011. The day after
Congratulations to QRCA for the 2011 Annual conference!
This year the QRCA conference was in Las Vegas, Nevada. Not surprisingly, one of our partners was very much into going to learn, connect and have fun. As soon as he came back, we wanted to know his impressions. What follows is what we have got from him after nine hours of jetlag:
How about the conference?
The A WINDOWhttp://www.blogger.com/profile/17183072220222948452noreply@blogger.comtag:blogger.com,1999:blog-2426388208117403868.post-44513730029496407142011-07-08T16:01:00.005+02:002011-10-25T16:04:09.525+02:00Improving Feedback By Using Moderator-Interpreter DyadsEnhance the output of your simultaneous interpreting by hiring a moderator-interpreter dyad
Improving the outcome of simultaneous interpreting requires a comprehensive approach. Arguably, moderator-interpreter dyads are the synergistic alternative that focuses on the needs of practitioners to address the drawbacks of standard interpreting.
To achieve success in interpreting, it is essential thatA WINDOWhttp://www.blogger.com/profile/17183072220222948452noreply@blogger.comtag:blogger.com,1999:blog-2426388208117403868.post-60830137990321599272011-07-08T15:52:00.001+02:002011-07-08T16:21:58.288+02:00Choosing InterpretersIntangible benefits of hiring translation services from a viewing facilityThe moment of the truth when choosing interpreting services comes before you decide what company to work with. It is the moment when you evaluate the differences between the available services. This article comments on the advantages of hiring translation services through A Window
Sometimes the decision to pick the right A WINDOWhttp://www.blogger.com/profile/17183072220222948452noreply@blogger.comtag:blogger.com,1999:blog-2426388208117403868.post-45473047027774425062011-04-11T11:05:00.005+02:002011-04-11T11:20:58.710+02:00Qualitatively Speaking:A little homework can work wonders(1)
Respondent homework assignments, such as collage-building, audio recording of spontaneous impressions or "thought log" diaries, can improve respondent bonding and increase productivity.
Depending on the goals of a specific qualitative research assignment, it can be highly productive for respondents to arrive at focus groups thoroughly primed and A WINDOWhttp://www.blogger.com/profile/17183072220222948452noreply@blogger.comtag:blogger.com,1999:blog-2426388208117403868.post-14084663236436831922011-03-18T20:56:00.002+01:002013-02-22T16:11:47.937+01:00A Practitioner’s Perspective
Don’t blame the focus group for leaders’ shortcomings
By Susan Abbott(1) and Chris Shields Kann(2)
In an age of hyper-competition in virtually every industry, and rising consumer expectations, it seems curious that anyone would be criticized for listening to their customers. But even as the exhortations to be customer focused have grown louder, one of the key tools for good listening – A WINDOWhttp://www.blogger.com/profile/17183072220222948452noreply@blogger.comtag:blogger.com,1999:blog-2426388208117403868.post-6060142793386155612011-03-18T20:48:00.000+01:002013-02-22T16:07:42.300+01:00Consumer’s behaviour. Restaurant Industry
Spanish attendance to bars is changing. This article sheds light on the reasons that explain why the average purchase per person has increased during the current crisis in Spain, even though the sales figures of the restaurant industry have shown a decline.
According to NPD Group’s Consumer report on Eating Trends, the Spanish restaurant industry, as well as ready-to-eat foods/A WINDOWhttp://www.blogger.com/profile/17183072220222948452noreply@blogger.comtag:blogger.com,1999:blog-2426388208117403868.post-72289843965539195452011-02-15T17:39:00.007+01:002013-02-22T16:14:30.503+01:00A Practitioner’s PerspectiveThe value of a right question
Anibal Marrón, MD with MG Research Solutions and QRCA member, comments on the importance that many social researchers attribute to questions. Are we expecting too much from the answers?
Generally speaking, a researcher’s objective is to understand the way the variables play and how they interact with the issue that triggers the need for research in a given&A WINDOWhttp://www.blogger.com/profile/17183072220222948452noreply@blogger.comtag:blogger.com,1999:blog-2426388208117403868.post-17087141715392866652011-02-15T17:11:00.003+01:002013-02-22T16:10:36.540+01:00Barcelona. Growing trend in medical tourism
Barcelona appears to be far more active in attracting the international patients on the lookout for medical services that are seemingly unavailable in their home countries due to lack of affordability, lack of availability, and/or lengthy waiting lists. The article examines the news and highlights some of its fieldwork implications.
Nowadays, based on its well developed medical service offer, A WINDOWhttp://www.blogger.com/profile/17183072220222948452noreply@blogger.comtag:blogger.com,1999:blog-2426388208117403868.post-917245540439826152010-12-17T11:36:00.001+01:002010-12-17T11:54:16.874+01:00 HOLIDAY SEASON GREETINGS
The holiday season is around the corner and we would like to acknowledge publicly how grateful we are to our customers, our employees and all the teams of professionals that work with us, side by side, to deliver the best possible qualitative services and to provide accurate information for those who are not familiar with the Spanish market.
Along this A WINDOWhttp://www.blogger.com/profile/17183072220222948452noreply@blogger.comtag:blogger.com,1999:blog-2426388208117403868.post-17312053729788548792010-11-12T12:37:00.001+01:002013-02-22T16:16:14.505+01:00Why do practitioners always choose the same city to carry out focus groups in Spain?
Madrid and Barcelona are the most frequent destination for practitioners attending focus groups.
Madrid and Barcelona are the most frequent choice to field research projects. Amongst the main A WINDOWhttp://www.blogger.com/profile/17183072220222948452noreply@blogger.comtag:blogger.com,1999:blog-2426388208117403868.post-25740722865292309742010-11-12T11:52:00.000+01:002013-02-22T16:18:42.122+01:00Does the growth of online methodologies in Spain means the death of traditional qualitative methodologies?
Nowadays, 47% of Spaniards are regular users of Internet (1) and the trend appears to be unstoppable when considering that in Spain the use of Internet has been steadily growing by approximately 20% each year since 2001.
These days, we are getting used to buying airline tickets, applying for jobs, purchasing in a different country, reading international press, making phone calls at A WINDOWhttp://www.blogger.com/profile/17183072220222948452noreply@blogger.comtag:blogger.com,1999:blog-2426388208117403868.post-45758347558106363462010-11-12T11:26:00.000+01:002013-02-22T16:19:39.707+01:00TOP 20 Hospitals in Spain
The results of the VII edition of the “Top 20 Hospitals” that measure the quality and economic efficiency of the Spanish hospitals have been presented by the Ministry of Health.
This time, the sample included 116 public -52% of the hospitals included in the National healthcare system- and 27 private hospitals, which have voluntarily accepted to be evaluated by a consultancy.
The A WINDOWhttp://www.blogger.com/profile/17183072220222948452noreply@blogger.comtag:blogger.com,1999:blog-2426388208117403868.post-50340185646750403102010-11-10T11:42:00.001+01:002013-02-22T16:10:06.068+01:009 tips to make special your working days in Barcelona
Having to work in December and January, Barcelona is a great place for you and your clients to indulge yourselves after a hard working day. In this special occasion, AWindow would like to offer all clients who use our facility throughout the holiday season a complimentary bottle of Cava (Catalan sparkling wine).
9 tips to make special your working days in Barcelona
One way you can A WINDOWhttp://www.blogger.com/profile/17183072220222948452noreply@blogger.comtag:blogger.com,1999:blog-2426388208117403868.post-44339505269334882902010-11-09T11:39:00.049+01:002013-02-22T16:19:15.401+01:00Fieldwork. Back to basics
Three things an executive needs to know when targeting at__ veterinarians.
Chart 1
Nowadays, dogs, cats, ferrets, monkeys and even scorpions are considered pets; in fact, there is a long list of animals that can be seen by a vet at the city, which includes canaries, parrots, rabbits, hamsters and reptiles too. In view of this fact, it is useful to consider what the typical A WINDOWhttp://www.blogger.com/profile/17183072220222948452noreply@blogger.comtag:blogger.com,1999:blog-2426388208117403868.post-29419924520714944422010-11-09T10:53:00.008+01:002013-02-22T16:21:34.296+01:00Spain. The growing importance of women as healthcare professionals.
In the future, women may set the pace for stronger colleges of health related bodies in spain. the latest figures show an increase in the number of collegiate members, where women under 35 account for 2 out of each 3 new members.
In fact, the percentage of collegiate women working as healthcare professionals represents now over 40% of the total amongst physicians, dentists and A WINDOWhttp://www.blogger.com/profile/17183072220222948452noreply@blogger.com