Here, you will find information on qualitative research and a variety of suggestions to bear in mind when planning to carry out fieldwork in Spain. Most of the tips and articles are coined by us but we are very much in favour of making reference to other author's links whenever we consider they may be useful to market research practitioners.

viernes, 4 de noviembre de 2011

QRCA 2011. The day after

Congratulations to QRCA for the 2011 Annual conference!

This year the QRCA conference was in Las Vegas, Nevada.  Not surprisingly, one of our partners was very much into going to learn, connect and have fun.  As soon as he came back, we wanted to know his impressions.  What follows is what we have got from him after nine hours of jetlag:

How about the conference?
The conference program, the luxury Venetian Palazzo Hotel and Las Vegas, everything was just perfect.  As for the conference, I would say that it was a complete success. 

What did you find more remarkable?
Fist of all, I would like to thank the organizers for the great job they have done and also to the conference committee that selected the presentations because there were interesting topics to choose from at any time. 

Ok, I guess that most of the presentations have had a fairly good level…,
Yes, but the conference was not all about presentations.  There were master classes, round tables, SIG meetings and many opportunities to contact with fellow professionals consultants. 

Has there been any particular session that had a bigger impact upon you?
I don’t want to be unfair to others presenters because I haven’t been to all the sessions.  By choosing one workshop I was missing another.  Do you see what I mean? However, what impressed me most was the way in which Pat Sabena, Judy Langer and J.R. Harris explored the subject “Triggers that lead to changes in lifestyle”; they all worked on the same briefing but the master class showed their different ways to approach the issue and elicit the information while moderating.  This is the kind of thing that makes this conference unique.  Leading consultants are not afraid to share their knowledge.  Other than that, I have also enjoyed very much the session “Interpreting Ethnography for Actionable Insights”, presented by Bill Abrams and John Holcombe.

So, what would you say that is your overall impression?
I am very happy to have been present in Las Vegas.  There are many important conferences around the world but QRCA is definitely one of my favourites. 

Thanks a lot; you can have some sleep now.